According to the A.C. Nielson Co. the average American watches more than 4 hours of TV daily  In a 65 year life that person will have spent 9 years glued to the tube.*

 By 65, the average person will also have seen 2 million TV commercials. With an average length of 30 seconds, that means we spend about 1 million minutes of our lives watching TV commercials… wow!  Would I actually choose to spend 1 million minutes of my life watching ads for fast food restaurants, the latest new med to bring you up, down or asleep, big powerful trucks, or beer? Unlikely.

What if watching a  commercial made you want to be a better person. The folks at Guinness have done just that. Watch this touching and unforgettable commercial. It’s a beautiful way to spend a minute of your life. You can’t often say that about a beer commercial. Sláinte!

*Norman Herr Ph.D, California State University, Northridge